For the Engineer Who’d Rather Hide Than Hustle
If the idea of “working the room” makes you want to disappear, you’re not alone. I’ve spent 20 years closing deals without golf, beers, or pretending to be someone I’m not—and I’ll show you how to do the same.
Unlock Sales Without the Social Circus
Let’s be honest: most engineers and technical leaders don’t dream of becoming salespeople. You’d rather be solving problems than schmoozing at a golf tournament or nursing a drink at a networking event. But in most firms, sales still lands on your desk—whether you’re the owner, the “least awkward” engineer, or just the one with enough social skills to survive a client meeting.
Here’s the good news: you don’t have to fake it, force it, or drink your way through it. There’s a better, more authentic way to win work—one that fits who you are, not who you think you’re supposed to be.
Who I Help
Owners & Principals
You Built It—Now You Have to Sell It (Whether You Like It or Not):
You built the business, so now sales lands on your desk—whether you ever wanted it or not.
You’d rather be solving problems than “working the room.”
You know your firm’s success depends on winning work, but the old “golf and beers” routine just isn’t you.
Voluntold Engineers with Social Skills
Congrats, You’re the ‘Least Awkward’—Guess Who’s Doing Sales?
You’re the “least awkward” person on the team, so you got tapped to handle sales (lucky you).
You can hold a conversation, but asking for the deal still feels weird.
You want a process that lets you be yourself—not a cheesy salesperson.
Technical Leaders Ready to Train Up or Offload
Step into leadership with confidence:
You’re ready to get better at sales—or finally hand it off to someone who’s got the right stuff.
You need a playbook that works for real engineers, not just “born salespeople.”
You want to know how to spot and nurture the next sales-capable team member (without throwing them in the deep end).
Find Your Perfect Solution – Schedule a Consultation
How Sales Training Works
- Assessment: We pinpoint your strengths and the roadblocks holding you back.
- Training: Learn practical, low-pressure sales techniques tailored to your style.
- Practice: Get real-world feedback and refine your approach—no role-plays, just real talk.
- Playbook: Walk away with a custom sales playbook you can use—or hand off to the right team member when you’re ready
- Progress Updates: For business owners or company-sponsored clients, I provide high-level session notes and alignment (with your permission).
Frequently Asked Questions
- I’m not a natural at sales. Is this really for me?
Most engineers and technical leaders I work with didn’t choose sales—it landed on their desk. You don’t need to be slick or schmoozy. If you can stay curious, have a real conversation, and care about solving problems, you can learn to do this your way. - Do I have to fake it at golf tournaments or happy hours?
No chance. I built my career without swinging a club or raising a glass just to fit in. You don’t have to play the “old boys’ club” game to win work. There’s a better way—and it’s a lot less awkward. - What if I’d rather hide in my cubicle than network?
You’re my people. Most technical folks would rather avoid the spotlight. This training is designed for those who want to be effective without pretending to be someone they’re not. No forced mingling, no fake small talk—just practical ways to build trust and close business. - I get stuck asking for the business. Can you help with that?
Absolutely. Even seasoned pros stumble at the “ask.” We’ll work on moving from a helpful conversation to a confident close—without feeling like you’re begging or overstepping. - Should I keep doing sales myself, or train someone else?
If you’ve got someone on your team who’s got the right attitude—curious, humble, can build rapport—let’s talk about training them up. If not, I’ll help you get the tools and confidence to do it yourself, and we’ll build a playbook so you can hand it off when you’re ready. - Is this just for engineers?
Not at all. While I specialize in technical folks, this approach works for anyone who wants to sell authentically—owners, managers, consultants, you name it. - Will I have to do cringey role-play or scripts?
No scripts, no awkward acting. We’ll use real scenarios and real conversations—so you can actually use what you learn, not just “perform” in a training room. - What if I don’t have time for a bunch of extra work?
I get it—your calendar’s already packed. This training is built to fit into your real schedule, with practical steps you can use right away. No busywork, just results.
What You’ll Gain
A Playbook That Actually Fits You
Walk away with a step-by-step sales process tailored to your strengths—no scripts, no sleaze, just practical actions you’ll actually use.Real Confidence in Sales Conversations
Learn how to start, guide, and close the right conversations—even if you’d rather be elbows-deep in a project than “working the room.”Permission to Ditch the Awkward Stuff
Forget forced networking, fake small talk, or pretending you love golf. You’ll get tools that work in real technical settings, not just cocktail parties.The Power to Ask for the Business (Without Cringing)
Master the art of moving from “helpful chat” to “let’s make this official”—so you can close deals without feeling pushy or awkward.Clarity on When to Train Up… or Hand Off
Know exactly when you should keep sales on your plate, and when it’s time (and how) to pass the baton to someone else on your team.
Ready to Make Sales Less Awkward—and Way More Effective?
Whether you’re an engineer, a manager, or the owner who always ends up “voluntold” for sales, this is your chance to build real confidence and a process that actually fits you.